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O Boticário: a continental-scale challenge

Posted on 22 February 2012 by Pierre Picard

As one of Brazil’s leading cosmetics companies, O Boticário has over 3,000 franchises and one of the largest distribution networks in the country. Covering a geographic area the size of a whole continent, and in an equally dynamic sector, the company’s operational efficiency, its vibrant energy and its management require a state-of-the-art telecommunications infrastructure and total robustness. Since 2004, Bull Latin America has been meeting this unprecedented challenge by providing O Boticário with a global, turnkey communications solution along with telecoms operator Embratel. This innovative system – which includes infrastructures, software and services – gives each retail outlet high-speed access to point-of-sale and stock management applications via a satellite link in SaaS (Software as a Service) mode, four HD video channels and an electronic payments solution. In 2011, O Boticário renewed the contract for a further seven years. “Thanks to Bull, which has played a decisive role in the success of this gigantic and complex project, we have the reliable, secure, high-performance communications tools we need to support our growth,” says a delighted Henrique Adamczyk, CIO of O Boticário.

Bull provides all the IT systems and services as part of the solution, and is responsible for its design, integration, implementation, operation and maintenance. To meet the technical and logistical challenges on such a large scale, Bull has developed innovative methodology and tools, such as a device that eliminates the inherent delays in the satellite link and the mirroring of this link with a back-up system utilizing the GSM network. From its Services Center (recently enhanced with four new bullion servers) Bull manages everything from applications and service levels, and user support, right through to control of the satellites used. “For us, Bull is an extremely complementary partner that enables us to provide O Boticário with a very high added-value solution,” stresses Gustavo Silbert, Executive Director from Embratel.


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