Today marks a new phase in Bull’s communications strategy with the launch of the Group’s Web TV service: Bull World.
Reflecting a company that is fundamentally reinventing itself, Bull World clearly illustrates how Bull has taken on a whole new dimension, to become a major player in Europe’s digital economy. Through this exciting new approach – which will enable Bull to grow awareness of its brands and its expertise – the company aims to shed new light on its core belief: that disruptive, uncompromising innovation is the key to success in the digital economy of the future.
The latest issues in the news, current innovations, ‘hot picks’, customer applications… Bull World’s aim is to move away from conventional ways of communicating to create a space where people can meet and discuss ideas, particularly using a number of Web 2.0 tools being implemented in parallel with the launch. With its dynamic, striking, responsive and interactive format, Bull World will go straight to the heart of the matter. A new discovery, a conversation, a movement: these are the ‘hooks’ used by Bull World to create a kind of ‘sensory showcase’ into Bull and its world on the Web.
Bull World aims to channel information to all the Group’s stakeholders including customers, prospects, partners, journalists, analysts and potential employees. At the same time, it will also act as a powerful force for cohesion internally with specific programs, broadcast on the company’s Intranet, designed to highlight the Group’s business expertise, diversity and success stories, all of which will help sustain the company’s current, very positive dynamic.
Bull World will be available on the Bull Internet and Intranet sites, in French and English, as well as via social networks including Twitter, Facebook, Linkedln and Viadeo.